More logo designs are out there than ever before, and with that comes the challenge of being different.
CREATING THE 'RIGHT LOGO'
Good first impressions last, it's very important
to have a clear, memorable logo so customers or clients will remember yours above the competition. Creating a successful logo, re-branding or enhancing an existing brand both rely on a good brief.
An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow the basic principles of logo design:
A logo must be
less is more
My focus is on conveying your message graphically,
in as simple a way as possible.
A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
A good logo should be scalable, simple, and quickly recognizable. Logos must be flexible as they will be used on a whole host of mediums.
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