More logo designs are out there than ever before, and with that comes the challenge of being different.



Good first impressions last, it's very important
to have a clear, memorable logo so customers or clients will remember yours above the competition. Creating a successful logo, re-branding or enhancing an existing brand both rely on a good brief.


An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow the basic principles of logo design:


A logo must be

  • Simple
  • Enduring
  • Versatile
  • Appropriate


less is more


My focus is on conveying your message graphically,
in as simple a way as possible.


A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.


A good logo should be scalable, simple, and quickly recognizable. Logos must be flexible as they will be used on a whole host of mediums.

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